POSTS TAGGED : marketing strategy

Innovative Marketing Strategies for Small Businesses

The world of business is cut throat and ultra-competitive. It’s an arena where only the strongest ideas and the hardest working people can really succeed. To get by in this often harsh and unrelenting climate, you have to think differently and work creatively. This is particularly true when it comes to marketing, as the way you choose to advertise your business to a target audience can have a massive effect on your success as a company.

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Coming up with fresh new creative strategies can become a headache, so here are some examples of marketing strategies which operate outside of the box and have been shown to drive results.…

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How to Make Your Small Business Marketing More Interesting

Marketing a small business is absolutely essential. Whereas larger companies tend to have already made a name for themselves, it’s usually the case that smaller companies have yet to achieve widespread recognition. Marketing your business is the best way of growing your company’s reputation and winning more customers.

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Keeping the Customers You Have

Before you go off hunting for new customers, it’s important to make sure you’re retaining the ones you already have. It’s actually much more cost-effective to keep existing customers than it is to try to gain new ones, so you should concentrate some of your efforts on improving and maintaining satisfaction and loyalty.…

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PPC Advertising is the Perfect Marketing Solution for New Startups

PPC advertising is the best marketing strategy for startups and business entrepreneurs for a number of reasons, three of which are outlined clearly in this post.

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All businesses need an online marketing strategy, but it’s important for new businesses to understand why PPC advertising would be so incredibly useful for their needs. It’s important for startup entrepreneurs to recognize why PPC advertising campaigns are the perfect marketing solution for a young business.

1. PPC advertising is about testing and tracking

All new businesses benefit from a very tight system of testing and tracking in all areas of business because everything is fresh and unknown.…

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5 New Ways to Promote Your Trade Show Event on Twitter

Maybe you have heard about the IPO that raised billions in funding for Twitter’s next big steps. However, in the midst of all that confusion, you might have missed the flurry of developments that can empower your next trade show event.

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Some of these game changers have been technological – features or apps that will bolster the social network’s effectiveness. Possibly, these new features are what tipped the scales toward the deal recently struck with the NFL, Verizon, Viacom, and Time Warner, Inc. Earlier this year, announcements were made that these international firms would help broadcast, via Twitter, the National Football League’s own little trade show, otherwise known as, Super Bowl XLVIII.…

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