POSTS TAGGED : marketing strategy

5 Deadly Sins of Marketing a Small Business and What to Do Instead

If you own a small business, then you probably know that marketing is crucial. You need to let your customers know that you exist. The first step toward getting them to buy your products or utilize your services is to get your name out there.

Promoting business using megaphone.

A Milwaukee advertising agency might be the answer. You may also handle your own marketing if you have the time, money, and necessary skill set.

Whichever option you choose, you’ll want to avoid some of the worst marketing mistakes that it is possible for a small business owner to make. Let’s run through five of those right now.…

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How Marketing Ruins Your Industry (And How to Deal with It)

Marketing has long been heralded as the lifeblood of business, the engine that drives growth, brand recognition, and customer loyalty. It’s the discipline that transforms obscure startups into household names and propels industry giants to even greater heights. But for all its power and potential, marketing can also be a double-edged sword.

Marketing strategy

When wielded carelessly or aggressively, it can wreak havoc on entire industries, triggering price wars, promoting unhealthy competition, and fostering a culture of dishonesty and short-term thinking.

In this article, we’ll explore the darker side of marketing—the ways in which well-intentioned strategies can spiral out of control and end up harming the very industries they aim to elevate.…

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Smart Spending, Smart Growth: Maximizing Your Marketing ROI

Marketing for growth

  • Explores financial strategies for maximizing marketing ROI, emphasizing the importance of financial discipline in marketing investments.
  • Discusses key performance indicators such as profit margin and return on ad spend to measure the financial health and impact of marketing efforts.
  • Highlights cost-effective marketing solutions like matte laminated stickers and the benefits of automation and performance-based pricing.
  • Recommends regular financial performance reviews and benchmarking against industry standards to enhance marketing efficiency and long-term growth.

The financial significance of ROI in marketing is immense as it measures the efficiency and profitability of investments made in marketing efforts. For small businesses especially, where every dollar counts, emphasizing financial discipline in marketing investments is crucial.…

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Digital Darwinism and Gen Z: 10 Tips for Thriving in the New Consumer Landscape

As Digital Darwinism reshapes the business world, adapting to the rapid pace of technological change is no longer optional—it’s imperative. This is especially true when marketing to Gen Z, a demographic that doesn’t just use digital technology but has been immersed in it from birth.

Gen Z

Born between the mid-1990s and early 2010s, Gen Z is the first truly digital-native generation, and their consumer behaviors reflect a profound shift in expectations, preferences, and values. Thriving in the new consumer landscape means understanding Gen Z’s unique characteristics and leveraging digital innovations to engage with them authentically and effectively.

Read on to explore how businesses thrive in the digital age by adapting to Gen Z’s preferences and values, embracing innovation and digital-first strategies.…

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Top 10 Marketing Tactics for Businesses in Boring Niches

Navigating the marketing landscape for businesses in so-called “boring” niches can be challenging. The lack of inherent glamour or mainstream appeal doesn’t mean these businesses are doomed to languish in obscurity. On the contrary, with the right marketing tactics, they can shine just as brightly as those in more traditionally “exciting” industries.

Marketing tactics

photo credit: Angela Roma / Pexels (edited)

Here are the top 10 marketing tactics tailored for businesses operating in these unique sectors.

1. Storytelling to Humanize Your Brand

Every business has a story. For companies in boring niches, storytelling can transform dry facts into compelling narratives. Share the journey of your brand, the challenges you’ve faced, and the victories you’ve celebrated.…

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Marketing Ideas for Small Businesses

As a small business owner, you’re constantly looking for ways to stand out from your competitors and attract more customers. However, with limited resources and a tight budget, it can be difficult to implement expensive marketing strategies. This article details cost-effective marketing strategies small businesses can implement to stand out.

Marketing strategy

Image by muneebfarman from Pixabay

Cost-Effective Marketing Strategies for Small Businesses

There are a few ways that you can use to market your small business without breaking the bank. Some of these strategies include:

  • Leveraging social media platforms
  • Adopting content marketing strategies
  • Utilizing email marketing
  • Investing in SEO
  • Implementing referral programs

Leverage Social Media Platforms

Social media has become a powerful tool for businesses to reach and engage with their target audience.…

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10 Digital Marketing Trends to Propel Your Business Through The Rest of 2023

In today’s fast-paced digital landscape, staying up-to-date with the latest marketing trends is crucial for businesses seeking to maintain a competitive edge and reach their target audience effectively. This article will explore key digital marketing trends that can boost your business and drive growth.

Digital marketer

1. Influencer Marketing

Influencer marketing continues to be a powerful strategy for businesses to connect with their audience authentically. Partnering with influencers who have a significant following and align with your brand allows you to tap into their influence and leverage their credibility to promote your products or services. Micro-influencers, with smaller but highly engaged audiences, are also gaining popularity due to their niche expertise and relatability.…

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The Best Marketing Strategies That Different Types Of Law Firms Can Adopt

Law firms often specialize in some area or the other, for example, bankruptcy or immigration law. As a result, the marketing approaches that would best work for them would need to be tailored accordingly.

Law firm digital marketing

In this post, we’ll discuss how to effectively market different kinds of law firms online so they can attract new clients and keep their existing ones happy.

Kinds Of Law Firms

There are many different kinds of law firms, each with its unique niche. Here’s a quick rundown:

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Finding a Lean Marketing Strategy That Works in Tough Times

Everywhere you look these days, it seems marketing budgets are being slashed and teams are finding themselves having to do more with less.

Lean marketing strategy

Meta losing two thirds of its value is a microcosm of a larger problem: paid advertising is facing issues on many fronts, with Twitter and Meta in a mess, and Apple’s change to their privacy policy leaving vendors disappointed with results from paid online ads. With the ever-present “recession” looming (even if it is the by-product of someone sneezing and everyone panicking) companies are becoming twitchy. Marketing strategies, more than ever, need to be delivering for a lower cost.…

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11 Unpopular yet Effective Marketing Techniques to Scale up Your Business

Marketing is oftentimes considered a difficult endeavor, and that difficulty can sometimes lead to companies employing marketing techniques that are less than ethical. However, there are numerous effective yet unpopular marketing techniques that you can apply without worrying about becoming unethical.

Marketing strategy

image source: Geralt / Pixabay

Here are 11 unpopular marketing techniques that will help you increase your sales and keep your customers happy.

1. Cold Calling

As much as this concept has been criticized by many, cold calling is still effective. Perhaps it goes as far back as when the telephone was first invented when salesmen from places such as restaurants started calling businesses to get food orders delivered.…

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