Today’s workplace is the age of the expert. Businesses can employ experts on every topic under the sun, from legal experts to HR experts and yes, even marketing analytics experts.

With so many experts in the office, you may be wondering if you really need an expert consultant on your marketing analytics project.

Short Answer: Yes

This is where you are wrong. You do need an expert consultant – just not on marketing analytics.

Unless you’re working on a new product launch or relaunching your existing product, I would start off with someone more suited to write the Code of Conduct for your startup than an expert on marketing Data analytics.…