POSTS TAGGED : Marketing

What Is Big Data? Understanding the Role Data Plays in Modern Business

Are you trying to figure out the true significance of big data to your business operations, but feeling overwhelmed by the answers? Use this basic primer to learn its value and how it’s used. It doesn’t matter how big or small your business is. If you don’t make proper use of data, then you can’t make smart decisions.

Marketers analyzing consumer data

The introduction of big data has been changing the way businesses operate for years now. Some 97.2% of companies are now investing in big data and AI to help them run their business. So now you have to answer this question: what is big data, and how can it help?…

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Short Guide to Advertising Black Friday Sales

Traditionally seen as a day of retail madness in the US, Black Friday has soon found it’s way to British high streets and online retailers, with mega savings available nationwide. With last year’s Black Friday and Cyber Monday weekend generating over £1.4bn in the UK online only, it’s no wonder that more and more businesses are jumping on the bandwagon and getting involved. They are right to, when you really think about the potential sales that could be generated with a simple offer or promotion.

Black Friday sales preparation

But what is Black Friday and Cyber Monday all about? Traditionally, Black Friday falls the day after Thanksgiving in America, and is the day when thousands of US companies offer huge discounts and offers in order to encourage sales to mark the start of the Christmas shopping season.…

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Useful Tips to Become A Better Networker

If you want to get anywhere in the business world, you have to know how to network. And more than just being familiar with the basics, you have to know how to network better.

For inventors, networking can be such a valuable asset. It can get them access to investors, prototype makers, media, and customers! This is why everyone can use tips to become a better networker.

Useful Tips to Become A Better Networker

While you may already know how to do some things, there are always improvements that can still be made. Follow these tips and watch yourself improve as a networker, and as a business person too!…

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Sun Tzu and The Art of Startups

 

Sun Tzu and The Art of Startups

 

[Click to see full size infographic]

Beginning a new business venture can be unsettling. Entrepreneurs have to possess courage and bravery to embark on a voyage filled with lack of certainty and unknowns that come with starting a new business.

The marketplace in today’s business world can feel similar to a battle that is dominated by strong incumbents whose objective is to maintain dominance and thwart any new entrants. New entrepreneurs must be crazy to go into battle against them.

How does a startup have a shot at success when entering a new market battling against the established competition?…

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Beating Networking Nerves

Effective networking is an essential to furthering your career as well as being vital to the success of your business. From building up a strong client base to creating opportunities for new ventures and collaborative projects, good networking skills will help you to make your business grow and thrive in this competitive commercial environment.

Beating Networking Nerves

However, a surprising number of professionals find it difficult to strike up conversation with people they don’t know, and many people admit that they would rather just get on with the job. Fortunately, there are plenty of ways to overcome barriers to networking, so you can relax and reap the rewards of meeting new people in your industry.…

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4 Reasons Why Small Businesses Should Be Embracing Social Media

With the recent Penguin and Panda updates, websites in every industry have begun to change the way they approach SEO and marketing in general. Instead of focusing on impressing  search engine algorithms webmasters and marketers are now focusing more on genuinely impressing  people  so that they will want to share content with  other  people through the social web.

4 Reasons Why Small Businesses Should Be Embracing Social Media

There are a number of obvious advantages to using social media and we  could  simply leave it at “it’s necessary because all your competitors are doing it”, but to really give you an idea of  why  you would be missing out if you fail to  utilise  social media in 2013 we’ve compiled the following list of reasons:

1.…

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Are You Ordering From A Legitimate Website?

In today’s society, anyone can create a website and sell products online. It’s turned into a fairly simple process – so much so, that more and more spammers find their way into the e-commerce world – and your computing device – every day. If you aren’t careful, you’ll really end up paying for it later.

Using security software – e.g. SearchLock – to protect your online activities and detect problem websites can help, but with so many misleading information (such as SearchLock that is accused as being malware) it’s not an easy task for you to decide.

Are You Ordering From A Legitimate Website?

Here are some tips for avoiding illegitimate online sellers:

Before you even consider pressing “Add To Cart” it’s important to look at the quality and design of the website.…

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The 3 Best Ways To Market Your Small Business

The 3 Best Ways To Market Your Small Business

When you are looking to market your small business, it’s important to find ways to get the most out of money spent. You want to get the most out of all your efforts because it’s likely your budget is limited.

Here are the three best ways to market your small business.

  1. Paper Marketing –  Paper marketing can be your best friend. Tried and true, it still works. It’s all about working smarter, not harder. People still like something they can touch. Sending out birthday coupons, fundraising campaign requests, holiday promotions, customer appreciation cards and more can be a really great way to connect with your current and potential customer base and works really well as part of your online campaigns as well.
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How Business Consulting Services Can Help Your Business to Grow

Business consulting services can help organizations make a fresh start if they’re floundering, chart a course for success if they’re just starting out or grow to new heights if they’re doing well and looking to grow wisely. This type of service has become more important for a number of businesses in the wake of the recent economic downturn that forced many enterprises to cut costs drastically just to stay afloat.

How Business Consulting Services Can Help Your Business to Grow

Investing in business advisory consulting may seem counterintuitive for a business trying to keep costs down, but the return on the investment can be substantial and long lasting, and more than worth the initial expenditure in the end.…

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8 Useful Computer Tools For Your Daily Office Tasks

8 Useful Computer Tools For Your Daily Office Tasks

In the modern world time appears to be the most valuable asset that’s why it is really important to manage it with maximum effectiveness. There are many tools that will help you organize your daily business activities with more or less functionality.

Here are my set of useful tools that may come in very handy for your business:

  1. Website Design –  Weebly is a powerful web design tool that offers   you different domains, hundreds of themes and complete statistics about your website performance. The free package is usually more than enough for a basic website, offering plenty of tools and personalization options.
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