Every industry has at least one must-attend event each year, from b2b conferences, to industry showcases and trade shows. What makes these events important to your business is the potential to increase both brand awareness and generate lead sales.

Exhibiting events are an exciting growth opportunity for any business with as many as 81% of attendees at a trade event having buying authority. By running a successfully engaging stand, you might make a huge difference in future sales for your business. So, how to do you attract these potential buyers?

You do this by avoiding time wasting activities and working your exhibition stand in a smarter way.…