Visuals are a big and important part of branding, and while many little pieces make up that brand identity, the first and most important thing is the logo. The logo is the entryway into your brand. It’s meant to be something people will know and recognize as soon as they see it.

photo credit: Lalesh Aldarwish / Pexels

When a brand has an iconic logo, it’s carries through in everything they do, from the packaging, and the website to the social media, and how people feel about interacting with it. That’s why coming up with a logo is an important part of brand design, and something that has to be taken seriously.…

Is your brand logo working the way it should? No, it’s not a trick question. This is a serious topic that every business needs to consider. If you haven’t started your business yet, this question should still be on your radar—after all, it’s better to know your logo will work than to just create one and hope it works.

According to Company Folders, every successful brand icon works for its parent company because it has 7 necessary components for a good logo. But what are these components, and how you can you implement them in your next design?…