POSTS TAGGED : local marketing

How to Dominate Your Local Market: A Guide for Small Businesses

Businesses took a major hit during the pandemic, with small businesses being affected the most. In fact, a whopping 34% of small businesses are still closed, and many may never reopen.

Local market analysis

As a small business owner, you likely rely on your local market to stay afloat. And this means competing with local competitors, chain stores, and online retailers to capture the attention of your customers.

To dominate your local market and boost your business, use these local marketing tips.

Use Local SEO

Today’s consumers often search online before buying, even when choosing to shop local. That means you must use SEO in your local marketing strategy.…

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3 Highly Effective Ways to Build Your Local Business

If most of your customers come from your local marketplace, then the fastest way to grow your business is to become well-known in the community. Although it’s not difficult, you do have to be consistent. Over time, your company’s reputation will grow through word-of-mouth.

Local coffee shop owner

Moreover, chances are that your competitors won’t be doing it; or, if they are, then they won’t be doing it in a strategic way, and, as a result, they won’t be consistent enough to get noticeable results.

Let’s look at some strategies to build your brand, market your business, and improve your sales.

1. Build your brand

Strategy: create a booth at county fairs

The county fair is part of American tradition.…

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“Local” Marketing is Essential for Construction Trades

Marketing isn’t rocket science, but many companies waste time on the wrong strategies. Small roofing contractors usually service the local community, so putting a huge amount of time and effort into a flash website might not be money well spent if most of your new business is word of mouth referrals.

Contractors

Building Brand Loyalty

Whilst you shouldn’t pour all of your energy into digital marketing, you do need to spend some of the budget promoting your business online. The majority of customers will do a quick search online before they hire a construction tradesman, if only to make sure there are no negative reviews.…

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Online Marketing Versus Traditional Marketing – What Should You Choose?

Marketing a product or a service is a necessity for every single business out there. If nobody knows about a product, sales will not be generated and profit does not exist. Marketing is vital but few business owners actually have the necessary knowledge to make correct choices.

Online marketing for local business

The biggest debate that normally appears is using online marketing or traditional marketing. We can say that online marketing is rather new, although it has been used for some years now. It practically refers to using the tools that are offered by the internet in order to promote the services or products of a company.…

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Finding New Ways to Bring Business Through your Doors

Sometimes getting new business doesn’t just revolve around the things that you are doing online to attract customers. If you run a brick and mortar business in a local area it can help to do things to cater to the local folks as well, as they may be the majority of your sales.

Price tag

That doesn’t mean that you should close down your website or ignore your social media accounts though. In fact, they can be just as much help on a local level as they are on a global level, you just need to be using them right.

1. In Store Coupons And Discounts

One of the ways that you can use your social media accounts for your actual local business is to post coupons and discounts that people can only get when they come into your store.…

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Marketing your Small Business – from Online to In-House

The internet has become such an extremely viable way to market any type of business or venture, and because of that many businesses forget about the traditional ways of marketing and attracting sales. While being online and mobile is important for all businesses, big and small, it’s still just as important to market locally if you do any sort of business on a local base.

Vinyl records shopping

That local base doesn’t necessarily need to be an actual storefront. Maybe you sell items at flea markets or art shows. That still counts as being local. So why would you miss out on great opportunities to increase client counts and sales?…

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10 Do’s and Don’ts of Marketing a Dental Practice

Perhaps a generation ago, it was enough for a dentist to simply open his/her doors, provide quality service, and he/she could trust that patients would come. Clearly, however, that’s no longer the case. Building a successful practice requires marketing, but what types work and how well they work is less clear.

Precious Thompson, DDS

Even before you graduated from dental school you were being bombarded with pitches from marketing companies that claimed to have the secret sauce to helping you build and grow your practice. Those pitches, of course, are self-serving, so a new dentist or one looking to grow their practice is largely left to their own devices in terms of picking a marketing strategy.…

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3 Cost Effective Marketing Ideas for Small Local Businesses

If you run a small local business, you know how difficult it can be to compete not only against other local small businesses, but also against the big corporate chains that have overtaken just about every industry and niche out there. This can translate to having to spend a lot of money, time, and effort on marketing yourself to get customers to come to you rather than go to the competition.

Local business ad on a car

Thankfully, though, there are some really cost effective marketing ideas that are effective at getting small local businesses on the map. Continue reading to learn more.

1. Make Online Instructional Videos

Hire a local videography company or go the DIY route and use your own camera and editing equipment in order to create engaging, fun, and informative instructional videos that you can then post online on your website, social media pages, and YouTube page for your audience to enjoy.…

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