In a digital world where direct and instant connections to potential customers are vital in helping to build a brand, live streaming online tool is the tool of choice today. It provides businesses with the opportunity to speak directly to the people they are trying to attract. This communication is often done in an informal manner, making people feel at home with the brand and helping them to become familiar with what it stands for.

We spoke to experienced advertising and media professional, Glenda Wynyard about the benefits of live streaming. She told us that she relishes each opportunity to put her television and media experience to use, helping clients to unleash the power of live streaming for their organisations.…