POSTS TAGGED : linkedin profile

4 Tips to help you rock your LinkedIn company page

Do you have a company page on LinkedIn? A great company page can be so much more than just an extension of your HR, but an actual hub where your audience can get valuable news and information about your business and your industry.

In this blog post, I’m going to share 4 tips that will help you rock your LinkedIn company page.

LinkedIn on computer screen

But before we get to the tips, here are a few basics about your Page that you need to keep in mind:

  • Make sure you’ve completed your entire Company Page
  • Add your company logo as your “profile picture” – LinkedIn claims that companies that use their logo on their Pages get 6 times more traffic to their Pages than those who don’t
  • Add a cover image that not only looks great, but also showcases who you are as a business.
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Building a Company LinkedIn Page? Follow These 8 Best Practices

Does your company have its own LinkedIn page?

It should. Trusting individual employees to act as faithful ambassadors for your company isn’t a winning strategy — though there are certainly ways to incentivize this behavior, as we’ll see in a moment.

LinkedIn business profile building

Noted business coach Steve Phillip lays out six convincing benefits of company LinkedIn pages on, what else, his LinkedIn channel:

  • LinkedIn company pages show off your entire company, not just its employees (rockstars or no)
  • They compel connected employees to act as brand representatives
  • They generate valuable data about customer and prospect engagement
  • They alert you when your company is mentioned by other LinkedIn users, including those you don’t follow
  • They highlight your company’s differentiators and value-adds

They don’t do all this on their own, though.…

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How Not to Write a LinkedIn Profile

There is plenty of advice available about how to write a great LinkedIn profile, but not as much about how not to do it. In fact, you can do all the “right” things and still have a useless—or worse, a dreadful—LinkedIn profile. Sometimes even the so-called experts fail the perfect profile test.

If your LinkedIn profile seems lacking somehow, check to see if you’ve fallen in the “what not to do” trap.

Have You Heard the One About…

You’ve probably read that your LinkedIn page needs to stand out. Your business personality has to shine through. Your listing has to be different so it doesn’t look like every other business on LinkedIn.…

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How to Make your LinkedIn Profile More Appealing

There’s a small section of your LinkedIn profile that follows you everywhere you go on the platform.

Along with your photo, it’s the instant calling card people use to size up who you are and what (if any) interest they should have in your profile, profession and content.

LinkedIn profile blueprint

Get this piece of your profile right, and it lays the foundation for short-term and long-term lead generation and sales.

Get it wrong, and you might as well not even use LinkedIn … it’s that important.

It’s your professional headline, which appears right below your name at the top of your LinkedIn profile.…

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