Before the Internet changed the business world, sales representatives used to devote significant amount of time and energy into each and every sales meeting. They felt strongly the urgency of turning sparse sales prospects into customers and offered them high levels of attention and effort.

These days the reality is different. With relentless access to a worldwide audience, it has become crucial to determine which leads are prominent to make an effort and which should be left unbothered as they are most likely to end up in a dead end.

The skill of conducting properly the lead generation qualification process in sales allows to focus on making lucrative deals and saving up lots of energy, time and money.…