Businesses need to generate leads and convert them into buying customers to succeed and grow. However, to be considered a potential customer, someone must show some interest in the products or services you offer. This can be by interacting with your brand online on social media or even visiting your business website.

photo credit: Blake Wisz / Unsplash

The good thing is that generating leads for your business isn’t difficult. There are many great social media lead generation ideas that you can use to grab the attention of prospects and pull them into your sales funnel. You need to create a conversion strategy that helps you turn your generated leads into paying customers.…