Personal injury law is a field that often requires lawyers to walk a fine line between advocating for their clients and effectively marketing their legal services. While it’s crucial to promote your law firm to attract clients, it’s equally important to maintain high ethical standards in your marketing practices.

In this article, we’ll explore the ethical considerations that personal injury attorneys should keep in mind when developing marketing strategies, emphasizing the importance of balancing advocacy with advertising.

The Duty of Advocacy

Personal injury lawyers have a primary duty to advocate vigorously on behalf of their clients. This means providing zealous representation, fighting for justice, and pursuing fair compensation for those who have suffered injuries due to the negligence of others.…