POSTS TAGGED : keywords

How To Use Google Adwords Remarketing To Improve Your PPC Campaigns

Google AdWords is a great way to rank high on Google search result pages, and now it is supercharged with the power to remarket. The AdWords system works by recognizing keywords typed by users and matching those words to serve up relevant pay-per-click (PPC) advertising.

Google remarketing places a bit of code on your site that follows all sorts of user behaviors on your site and elsewhere. The code allows Google to serve up laser-targeted, super-relevant PPC ads aimed at re-engaging users and pushing conversion rates higher than ever.

Use Google Adwords Remarketing To Improve PPC Campaigns

In a nutshell, remarketing is based on tracking the content that users have visited before and delivering PPC advertising that makes reference to the users’ previous actions.…

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What The Panda Google Algorithm Change Means To Small Business Owners

In February 2011, Google made big news on the Internet by publishing an algorithm change for search engine relevancy.  By and large this was designed to punish duplicate content farms that re-purpose the same written content over and over in different forms.

I’ve seen plenty of panicked content online about what this means to e-marketers and website developers, but little in the way of how small business owners can capitalize on the Google algorithm change.

Winners and Losers

There were plenty of losers that aggregate informational content that are now scrambling to learn what has happened and re-strategize ways to defeat the Google changes.  …

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How To Get SEO Value From NoFollow Links

seo value from NoFollow linksIncreasingly, it’s getting harder and harder to find sites willing to give you high-quality SEO links. Instead, most web sites today will only give you links that are blocked using a NoFollow tag.

The NoFollow tag tells Google NOT to consider your link in their ranking algorithm. Even though you may get referral traffic from this link, Google will act as if this site had never heard of you at all.

These types of NoFollow links are especially common with large portals, social media sites, blog comments and other sites that allow you to create public profiles.

Let’s take YouTube for example.…

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Optimize Your Business’ Website for Search Engines

Writing to ensure your business’ website is optimized for search engines is a valuable skill in today’s business world.  Gabriel Shaoolian of Blue Fountain Media, a leading web design company, has several suggestions to ensure you do it right. Shaoolian says “The goal of Google is to show the most relevant results for every query, giving users the most satisfaction when searching. To do so, the search engine has begun taking into account certain factors. To capture its attention you need to write in a way that blends your own intent with an eye for how search engines search.” Here are some simple rules that will help any copywriter write more effectively.…

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