In recent years, influencer marketing has boomed, growing into a multi-billion dollar industry. Influencers are helping brands increase their sales, boost awareness, drive web traffic and get more social media followers.

And the best part about this strategy is that brands of all sizes can take advantage of it, including your small business. You don’t have to be Nike or Gucci to find influencers and launch a successful campaign with them.

However, success is dependent on finding the right influencers for your brand. This can be a bit overwhelming sometimes, especially for smaller brands with fewer resources. Therefore, it’s important to know what small businesses should look for in influencers.…