POSTS TAGGED : inbound marketing

3 Inbound Marketing Tips Small Businesses Can Implement Today

Small businesses can implement inbound marketing into their marketing strategy today – it’s imperative. Traditional outbound marketing avenues are being abandoned by small businesses. The problem is that either the old tactics no longer work, some 90% of executives won’t answer cold calls anymore, or they’re too expensive.

Billboards meme

Small businesses often can’t afford a TV ad.

And consumers are becoming more demanding. A lot of consumers don’t want to be “disturbed.” So, a business must work on their inbound marketing efforts to overcome this trend. You need to have permission, attract, engage and covert customers.

It’s not harder, but it’s a different form of marketing that works for today’s audience.…

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Choosing the Right Content for Your Inbound Marketing Campaign

Utilizing an inbound marketing strategy is a smart choice for any business. Inbound marketing allows you to reach multiple customer bases without exhausting your resources or sales staff.

Depending on your business model and available resources, there are many content driven campaign models that can work well for your company’s lead generation, but choosing the correct ones is imperative. Too many companies have focused heavily on brand driven content without considering conversion goals or where the lead may be in the sales funnel, which in turn depletes their marketing budgets and does not give them the quality leads they need.…

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The Integral Nature of Optimized Internet Presence

Crunching Some Numbers

Approximately 90% of search engine traffic stays on the first Search Engine Results Page (SERP). Making your business appear in the results of the first page can definitely help generate proper leads.

Digital branding optimization

You’re going to need the assistance of a professional marketing organization who specializes in branding for the digital age. To that end, following are a number of things to consider before choosing your marketing agency.

A Wide Range Of Services

Proper branding requires more than one kind of search engine optimization. Certainly, SEO-rich content should be produced, circulated, catalogued, and available on your company website. But you’ve got to have outreach in social media as well.…

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