There was a time, not too long ago, that blogging was a novelty. But in just a little over 20 years, the concept has changed in a big way. Blogging has changed from being a way for individuals to stay connected to one another, into a multi-million dollar marketing opportunity for everyone — one that can benefit everyone financially from your 90-year old grandma, to Arianna Huffington of The Huffington Post.
Today’s blogs do more than act as personal web pages; they serve as profitable business ventures for corporations and individuals alike. If you’re thinking of entering the blogging world, consider using these four tips to build a blog that people really want to read: