The holiday shopping season is in full swing, and although the economy isn’t everything we as business owners had hoped for, people are still out spending their hard-earned money. One main difference, however, is where they are spending it.

Shoppers this holiday season are looking for exceptional values, this is certainly true. Saving money during these times is of vital importance for many people, so it is very important to maintain a competitive edge when it comes to pricing.

More important, however is what you can do for your customer base if you keep a few key components in place for the holiday season.…