Whether hiring or contracting a specialist web copywriter to work on your company website, you may be in for frustrating times ahead. With the rules of SEO changing, more brands are looking to content optimisation and careful keyword research to stay ahead of competitors, and that’s where web copywriting becomes an essential part of the web development process. A good web copywriter will charge you a one off fee that will deliver a staggering return on your investment over time.

So, what do you need to know before hiring a web copywriter?

1. They may not know what you’re talking about

Just like in any other aspect of business, there are the pure professionals who know enough about their own trade to know a bit about your trade.…