As the leaders of small businesses, we’re constantly looking for new ways to elevate the marketability of our companies. After all, projecting the appearance of professionalism and maintaining an optimal image are essential when you’re trying to appeal to a wide range of leads, as many of them will arrive at your site having no prior knowledge of your business.

A graphic portfolio is similar to any other portfolio you would see, but it incorporates a visual aspect for a more polished and informative look. Here are three reasons why every SMB should have one:

1. Letting Them See What You Do

You can tell somebody what you do all day long, but until they actually see some results or previous achievements with their own eyes, all they’ve really seen is an explanation.…