In today’s era, once companies attain local market success, they look toward international expansion to capitalize on the massive purchasing power of global markets. It allows them to expand their customer base, partner with industry giants, and improve product lines, all the while accelerating growth.

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When it comes to growth, companies are often tempted to consider global high-performers such as Shell, IBM, BMW, and GE as role models. The problem is that these global leaders are much easier to idolize than mimic. Nonetheless, businesses of all types can reap the benefits of the international marketplace by leveraging eCommerce tactics, franchising, strategic alliances, and whatnot.…

It’s 2022, and your business is doing well. You’ve decided that it’s time to take your company international. But where should you expand first? What are the key things you need to consider when expanding globally?

As we move further into the 21st century, more and more businesses are expanding their operations globally. This can be a great way to increase profits and reach new markets, but it is not without its challenges. You will have to take a variety of factors into account. The political and economic landscape is changing rapidly, and it’s important to stay ahead of the curve if you want to succeed in new markets.…