Planning for an exhibition takes a lot of time and effort, but the pay out after the event can be huge. In fact exhibitions have the highest return on investment compared to other marketing methods.

Here are four effective things you need to know about to help you prepare for your next exhibition:

1. Check your displays

As soon as you’ve booked your stand space, start to think about what sort of displays you’ll need. If you’ve never exhibited before then you’ll need everything! If you already have some displays lying around, then you need to think about whether they are still usable, whether the information is still up to date and whether they are still relevant.…