Having a great email marketing strategy is smart for your business. However, if you don’t have engaged subscribers, your message may be falling on deaf ears, and you may be wasting time and resources.

The first step to an engaged subscriber list is to strategically build your list, and the second is to nurture this list. Many businesses find great success with their initial email strategy, and continue to blast inboxes with information and promotions, only to find that open rates gradually decrease. Email marketing databases naturally degrade by about 22.5% every year.

The following five techniques will expand your audience reach and help make sure your subscribers are engaged and can help dramatically increase your ROI.…