Email marketing is a powerful tool that businesses can use to engage with customers and build relationships. However, it’s important to remember that email marketing is a double-edged sword. If done correctly, it can bring tremendous benefits to your business, but if not, it can turn your potential customers away.

Therefore, it’s important to avoid common mistakes that can compromise your email marketing efforts.

1. Neglecting to Segment Your Email List

One of the biggest mistakes businesses make in their email marketing strategy is treating all subscribers as one homogeneous group and sending the same email to everyone. While this approach may seem convenient, it can be counterproductive regarding engagement and conversions.…