POSTS TAGGED : ecommerce

Automation Workflows – Boosters for Any Kind of Ecommerce Business

Email automation stands out significantly from the rest of marketing communication. It’s personalized, relevant, and it reaches the customers at the right time. Not only are customers opting for a personalized experience, they’re willing to pay more for it.

According to a Deloitte study, customers are willing to pay up to 20% more for a personalized experience.

Automation in eCommerce business

This isn’t a fleeting trend either- Statista says that 67% of email marketers plan to use data to better personalize emails for better engagement, sales, and customer retention.

Personalizing emails for each and every subscriber manually would take ages. Email marketing automation can help you achieve such an experience without having to lift a finger.…

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The Most Common E-commerce Checkout Mistakes and How to Fix Them

The e-commerce world is only getting more competitive. Setting up an online storefront and selling products and services directly to customers is easy to do these days, especially with CMS platforms like WordPress and Joomla being easy to use, with many e-commerce plugins available for them.

Ecommerce checkout

The competitive market means there is little room for errors. Ensuring a smooth user experience and a pleasant customer journey is one of the ways you can take your online store to success. Customers can go all the way to the checkout page and then decide to abandon their carts because of the slightest disruption in the user experience.…

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5 Ways That Will Help You Compete with Amazon

Amazon will always be the king of e-commerce, but that doesn’t mean there’s no hope for you in selling some awesome stuff. There are strategies that you can take to be a great competitor of Amazon.

Competing with Amazon

Keep in mind that you want to be optimistic and not someone who keeps saying “how will I ever succeed against Amazon?” When you are confident and willing to learn, then there’s nothing stopping you. In fact, there is so much to learn from Amazon optimization specialist. These experts can provide you with insights on what makes Amazon very successful.

Fortunately, there are also some tips and tricks that you can use to help you compete with Amazon.…

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Here’s Why Many Small Businesses Fail at Ecommerce – Don’t Be Among Them!

Even though you’ve worked hard at building rank with the search engines and your organic searches are mostly found on the first pages of the SERPS (Search Engine Results Pages), you find that your bounce rate is through the roof and that you just aren’t making the money from your website that you had anticipated. After all, your prices are competitive, you have a product line that is trending, and you’ve invested heavily in marketing. Something is going terribly wrong, but what is it?

Online fashion shop

Here are some of the biggest reasons why your small business Ecommerce website may be failing.

Nonresponsive Websites

First, and foremost, the thing you really must understand is that the greatest number of new customers will find your site through mobile searches.…

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How to Convert Online Store’s Visitors Into Customers Using Live Phone Answering Service

One of the harsh realities of being an ecommerce store owner is that you can’t be available 24/7 in order to capture every potential sale. In days gone by, customers would readily search for the product they were looking for and check out with no desire to contact the store owner. Now, customers — particularly those that fit into the millennial demographic — expect more personalized service.

Live phone answering

Online customers want to get a feel for a service before they buy. It’s also a given that many will have a variety of pre-sale questions, too. This brings on the need for impeccable service.…

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Ecommerce Basics: Metrics of Success

As an ecommerce vendor, you face a common challenge with and brick-and-mortar stores, namely, how to measure the success of your marketing programs. You however, have a number of significant advantages in addressing this challenge. Online applications give you almost instantaneous feedback to track and adjust marketing campaigns.

Ecommerce metrics 101

In other words, you have a wide variety of metrics of success by which you can measure the effectiveness of marketing campaigns.

Customer Acquisition Cost (CAC)

CAC is really a measure of the efficiency of a marketing program. A lower cost of acquisition means that the program is more efficient. Many ecommerce vendors simply divide their marketing campaign costs by the number of new customers drawn in by the campaign to determine CAC.…

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4 Tips on Making Your E-Commerce Venture a Success

Selling products online is a great way to expand the reach your company has. The easiest and most effective way to showcase the products you have to offer is by having an e-commerce website created. This type of website will allow users to browse your products, add them to a cart, and pay for them with ease.

Online florist

Achieving success with an e-commerce website will require a lot of hard work and time. Below are some of the things to focus on when trying to make your e-commerce venture a success.

1. Being the First to Market is Not Always Beneficial

The first step in achieving e-commerce success is ensuring your site if ready to go before launching.…

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How to Choose the Best Phone Answering Service for Your eCommerce Business

Poor service costs companies billions of dollars every year. When it comes to phone service in an ecommerce business, the level needs to be top-notch. Disappoint or downright annoy a prospect calling you from the other side of the interwebs, and you’ll never get another chance to get their business.

Phone answering service for ecommerce

That’s the digital world we’re all now living in. As the old saying goes you really only “get one chance to make a first impression.” Understanding just how important customer service is, it’s not enough to call up the first phone answering service you see on the front page of Google, sign up, and call it a day.…

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Boost Your E-Commerce Game With These 6 Strategies

Does your sales strategy have a well-articulated e-commerce component?

Perhaps you don’t have a choice. If your company doesn’t have a physical office or product from which to hawk goods or services, e-commerce is necessarily the be-all-end-all of its sales strategy. This is a much more common arrangement than many realize.

Ecommerce strategy

For now, most consumer-facing businesses maintain some sort of physical presence out in the world, whether that means a dedicated storefront, a mobile stall, a truck or van, or some combination of these and other vectors.

But these physical points-of-sale increasingly aren’t enough to keep discerning customers happy. Even the most staid businesses now recognize the importance of a hybrid approach: a sales strategy that blends the humanity and tangibility of in-person transactions with the scale and reach of e-commerce.…

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Ecommerce Entrepreneurs: Reduce Chargeback and Stop Fraud Using FraudLabs Pro

One of the single most crushing problems facing ecommerce entrepreneurs today is fraudulent transactions. Out of control fraud in the shopping cart will inevitably lead to the termination of a business’s merchant account, in addition to untold financial loss including: costly chargebacks, fraud investigation costs, court fees, and the cost of lost (stolen) goods shipped out to fraudsters.

Ecommerce entrepreneurs collaborating

The toughest hurdle to overcome when trying to eliminate shopping cart fraud is that it’s very hard for a business owner to distinguish criminals from legitimate customers without help from fraud experts. Misidentifying a legitimate customer as a fraud is a sure way to not only lose their long term business, but also a surefire way to destroy your online reputation.…

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