For an ecommerce website, there are a lot more moving pieces to worry about logistically than with just a basic website. One of these components is that of the functionality of the business-end of your site. Without properly promoting your business and allowing for products or services to be purchased, your ecommerce website really isn’t fulfilling its purpose.

So to help you ensure that your ecommerce website can do exactly what your business needs, here are three tips for picking the right theme for your website to prosper.

Choose Functionality Over Flash

Although having a good looking website is important for marketing and branding purposes, if your visitors can’t use your website for their desired purpose, the look and feel of the site is really a moot point.…