There are a couple of reasons why businesses are moving away from direct outreach towards more passive, yet highly effective, inbound marketing strategies. Firstly, direct outreach is invasive – you could be reaching out to a prospect while they are busy. You are not only likely to get an unfavorable response in this scenario, but are also likely to come across as a spammer. Secondly, direct outreach is bound by a number of FTC regulations and laws like CAN-SPAM and a tiny slip up could mean fines worth thousands of dollars.

But direct outreach works. There are a number of statistics online that claim that cold calling is dead.…