POSTS TAGGED : digital marketing

Why Digital Marketing can Help your Business be Successful Even in Times of Adversity

With most countries now starting to leave lockdown after the coronavirus pandemic, all organisations have faced unprecedented challenges. Face-to-face contact has been almost non-existent with several business sectors being forced to close to try and control the spread of the virus.

Running an online business

For some companies, this has been devastating, and their doors will be closed permanently while for others, it has presented new opportunities. What it has proved for all, however, is that having an online presence is essential.…

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Digital Marketing Tips For Your Business

Marketing is a necessary element of business, and the methods of marketing shift like the sands of the shore. It’s important to keep up with current marketing efforts in business, so you’re not left wondering what happened.

Digital marketing for business growth

Today, digital marketing is arguably the most important form of marketing for any business. The internet is a world within our world, and it’s an instant way to reach large masses of consumers with relatively low expense.

If your business is new to digital marketing, welcome aboard. Take a moment to read through a brief look at some foundational tips for your business as it steps into the art of digital marketing.…

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How to Leverage Digital Marketing for B2B Firms

B2B or Business to Business firms are those in which the final targeting lies upon some other business venture. B2B firms generally provide those products and services which are of critical use of the later kind of business. As the target audience of the B2B firms are not same as the B2C or Business to Consumer-based firms, so does their marketing needs are.

Discussing digital marketing strategy

Generally, thinking about marketing strategies for these B2B firms, we simply consider direct outbound techniques and marketing methods. Although these traditional techniques do have its importance, we just can not ignore the point that this is the era of fast-evolving digitalisation and its influence on B2B marketing techniques is also inevitable.…

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Here’s What No One Tells You About Digital Marketing

With the rise of the sun, the era of digital marketing welcomes new technologies, strategies, innovations, opportunities, and pitfalls each day.

That said, people who are new to the online marketing world can face a lot of challenges and feel overwhelming. This generally happens due to the myths and apprehensions that surround digital marketing.

Discussing digital marketing strategy

Let’s start with the basics and find out what nobody tells you about digital marketing.

There is a right time for Paid Advertising

In the absence of a set marketing budget and sales funnel, a lot of brands tend to rely on PPC to drive more traffic to their website.…

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Why Brand Safety Must Be Addressed in Your Digital Marketing Plan

Business owners put great effort into establishing and building their brand image. From the initial decision of what to name the company to the advertising strategy, all decisions help create an image that consumers associate with a brand.

Brand image safety

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.” – Warren Buffett

Mr. Buffett is spot on in his observation regarding how quickly hard work can be ruined. Brand safety, or lack thereof, is an ever-present risk in today’s digital marketing world. Business owners who engage in digital advertising must ensure that their team and agency, if applicable, keep brand safety top of mind throughout the campaign.…

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What to Look for in a Digital Marketing Partner

Many business owners spend less time investigating their digital marketing consultants than they do equipment and furnishings. In fact, one OutboundEngine survey revealed 58% of teams spend less than five hours a week on their general marketing strategy, a sign that many companies don’t adequately vet their digital consultants.

Digital marketing partner meeting

I’ve seen countless instances of businesses missing clear signs that their consultant wasn’t as reliable or brilliant as promised. Rather than trusting any digital agency unquestioningly, executives should learn the ins and outs of the digital ecosystem themselves to lessen their risk.

It takes time for leaders to build digital marketing knowledge, but it’s an investment that can save organizations millions and help foster future growth.…

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What Your Digital Marketing Strategy Is Missing

The best digital marketing strategies take companies to new heights. Since consumers spend a lot of their time online, successful companies reach them through various online platforms. From social media updates to website optimization, digital marketing is essential to business success.

Business owner devising digital marketing strategy

As a business owner trying to grow your brand, you need to upgrade your digital marketing strategy if you want to achieve your goals. Continue reading to learn what your digital marketing strategy is missing.

The Right Metrics

Firstly, you need to use the right metrics for your digital marketing strategy. Some businesses assume that they are acquiring accurate marketing data.…

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Why Digital Marketing is Crucial in Modern Business

In today’s highly competitive world of business, it has become increasingly important for businesses to take steps in order to stay a step ahead of the competition. There are various steps you can take in order to boost your chances of success, particularly in today’s digital era.

The importance of digital marketing in business

By making sure you put a strong marketing strategy in place, you can make a huge difference to your success levels no matter what industry you are in. You can also turn to experts such as an SEO consultant to help put your business on the online map and gain more exposure.

Making Digital Marketing Count

When it comes to your marketing efforts, one thing you need to do is focus on digital marketing strategies.…

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3 Keys to Gaining Customers and Differentiating Your Business

Marketing — like every industry under the sun — is undergoing rapid, radical change thanks to digitization and modernization. But that doesn’t mean the fundamentals of marketing have changed, too.

Discussing digital marketing strategy

As a small business, you still need a clear understanding of who your customers are, what language and communication style works for them, and which medium of communication they prefer. “The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd” by Allan Dib effortlessly describes these key foundations for small and midsize businesses.

Dib is an experienced, successful entrepreneur. He has spent many years starting and growing businesses in information technology, marketing, and telecommunications.…

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Digital Marketing for Beginners: 5 Things You Should Know Before Entering This Line of Business

Digital marketing is something virtually every business needs. That fact alone provides good job security, but this hasn’t gone unnoticed by many others hoping to enter the field. If you want to be able to compete and secure a position as a digital marketer, there’s a great deal to know. These five facts can help get you started.

Digital marketer working

1. The importance of video

Because most of the population is exposed to digital marketing, you have to figure that a great deal of them are doing so at time when they’re not interested in reading copy. Don’t rest on words, and don’t assume that photos will get the job done, either.…

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