As Digital Darwinism reshapes the business world, adapting to the rapid pace of technological change is no longer optional—it’s imperative. This is especially true when marketing to Gen Z, a demographic that doesn’t just use digital technology but has been immersed in it from birth.

Born between the mid-1990s and early 2010s, Gen Z is the first truly digital-native generation, and their consumer behaviors reflect a profound shift in expectations, preferences, and values. Thriving in the new consumer landscape means understanding Gen Z’s unique characteristics and leveraging digital innovations to engage with them authentically and effectively.

Read on to explore how businesses thrive in the digital age by adapting to Gen Z’s preferences and values, embracing innovation and digital-first strategies.…