As a dentist with a physical location, most of your clients are likely coming from the local area. This is exactly why optimizing local SEO for dental offices is essential for your digital marketing strategy.

How Does Local SEO Work?

Local SEO (search engine optimization) refers to the different methods of optimizing your online presence so that you rank highly among local searches.

Local searches refer to people that are looking for your services near your physical location. According to Google, the way in which people search for local services continues to shift with marketers now having to consider customer search intent too.…