Web scraping is an important tool to find and utilize relevant data and information as part of a business’ market research strategy. Web scraping has proven to be a beneficial process throughout various business components including market research, lead generation, search engine optimization, online presence and financial strategy.

If your business seeks to partner with an ethical web scraper or is considering the process, read on to see the six key benefits that web scraping can provide for your business.

1. Data Extraction

Data extraction plays a key role in providing relevant information for business use. Using predictive analytics, a web scraper will collect relevant information from public sites and will identify which users a business should send their marketing material to.…