By definition, customer service is what you offer an individual before, during and after a transaction. While this concept seems simple enough, truly exceptional customer service is getting harder to find. Why? Perhaps it’s because stellar customer service is an experience that not only gets customers from point A to point B, but enhances the overall level of customer satisfaction – an idea that can seem mind-boggling to some.
If you ask any virtual receptionist, however, she’ll tell you that offering quality customer service is no harder or more time-consuming than what you already do. The difference is that the personal connection you make with prospective customers adds value to your brand.…
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Lauren Freeman, President of the e-tailing group (a niche e-commerce consultancy), published a 
Each of us has different experiences with customer service; some are good while most that we hear about are just horrible. Businesses, no matter how big or small, need to evaluate how well they are serving their customers.
Some people you just can’t please. At least, that’s the truism my grandpa used to say to me. Clearly, grandpa didn’t run a small business. While some people are harder to make happy than others, as a CEO of a small business you can’t just write off difficult clients, unless of course you don’t mind taking a hit in your business.
Technology companies are, unfortunately, almost as well known for having poor customer service as they are for their actual products. Why is that?
With the recent financial crisis showing signs of clearing up, many small businesses are now looking to fortify their fortunes and make up for the losses they suffered over the past two years. While some find success an uphill climb, others seem to be able to breeze through the process simply because they know what makes the difference and what counts at the end of the day.
