Customer journey mapping is one of the greatest marketing strategies in recent times and something that will certainly continue in the year ahead. But what is customer journey mapping?

Customer journey mapping is a process that creates a visual representation of what customers experience through their interactions with your business. What’s more, this process is a story of what happens for your customer, from that first point of contact to a sale or outcome.

And that’s just part of the story…

What You Should Know About Customer Journey Mapping

A customer journey map can help your business see things from the perspective of your customers.…