We live in a world of instant gratification and ultimate convenience. Delivery services are faster than ever before, with some being able to deliver groceries and other items within the hour. Transportation services are available with the click of a virtual button. And with apps like Tinder, even dating has become mostly about instant attraction.

We can order so much from our smartphones, and that means there’s less to wait on. It also means that your business needs to excel at customer convenience in order to compete with the other companies that are out there.

The Age of the Smartphone

More and more people own smartphones.…