Top 10 Ways To Expand Your Customer Base

Customers are the lifeblood of any business and without customers, a business won’t survive very long. Unfortunately, you can’t rely on existing customers to remain loyal. Because of this, it’s important to have strategies in place to find new customers, so you can replace the ones who don’t place repeat orders and continue to expand your customer case.

Small shop customer base

There are lots of tools you can use. For example, Nuwber.com lets you search by name and address, so see who’s living in the same street as existing customers and find their contact details. Or perform a more general search and harvest names and telephone numbers.…

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Getting Into The Foursquare Frenzy

social networking on FoursquareMany business owners are now relying heavily on social media to help market their products and services. You may already have a business account with Twitter, Facebook and LinkedIn. You may also see that with these sites, your sales went up higher than you expected. But you should not stop there. People regularly think of ways to let them connect with others who share the same interests and you have to be updated so that your business can thrive.

The latest addition to social networking media, which can help promote small businesses, is the Foursquare iPhone app. It is a well-known belief that the best marketing strategy is by word of mouth and Foursquare has it down pat.…

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Building Up Your Customer Base During the Holidays

The holiday shopping season is in full swing, and although the economy isn’t everything we as business owners had hoped for, people are still out spending their hard-earned money. One main difference, however, is where they are spending it.

Shoppers this holiday season are looking for exceptional values, this is certainly true. Saving money during these times is of vital importance for many people, so it is very important to maintain a competitive edge when it comes to pricing.

More important, however is what you can do for your customer base if you keep a few key components in place for the holiday season.…

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