When building a website, businesses are typically focused on design and ease of use. While these are both very important aspects, they pale in comparison to the importance of calls to action, or CTAs.

If you don’t have at least once CTA on each page of your website, you’re missing out on sales.

CTAs Boost Conversions and Tell Visitors What to Do Next

Calls to action help boost conversions by telling visitors what to do next. It doesn’t matter how professional your website looks or how easy it is to navigate, visitors will never take the next step if they don’t know how.…