The creator economy is reshaping how businesses engage with consumers, so much so that it’s disrupted many more traditional marketing practices. Not that the tried-and-true approaches no longer work. Email marketing still provides an impressive ROI, seeing an average return of $36 for every $1 spent. The same can be said for mailers, with an average ROI of 43% for a direct mail campaign.

However, content from the creator economy has become an extremely powerful marketing tool. It’s garnered the attention of millions and turned average, everyday people (i.e., creators) into influential figures, making brand-creator partnerships invaluable for businesses, large and small alike.…