Whether you are a small business that is just getting started, or you’ve been around the community for a little while, getting people in the door to buy your product or service can be a tricky thing. It’s important to spend money to make money, but when you have tight finances and your product is already costing you a good chunk of your budget, how to you make money?

You’ve tried to run specials before as well as get coupons out, but your success rates have been low and not many people even knew you were running a special. You not only wasted valuable advertising money, you also wasted time and effort, and the people who did take advantage of your coupons or specials didn’t make up for the cost of putting those specials on.…