If you run a small local business, you know how difficult it can be to compete not only against other local small businesses, but also against the big corporate chains that have overtaken just about every industry and niche out there. This can translate to having to spend a lot of money, time, and effort on marketing yourself to get customers to come to you rather than go to the competition.

Thankfully, though, there are some really cost effective marketing ideas that are effective at getting small local businesses on the map. Continue reading to learn more.

1. Make Online Instructional Videos

Hire a local videography company or go the DIY route and use your own camera and editing equipment in order to create engaging, fun, and informative instructional videos that you can then post online on your website, social media pages, and YouTube page for your audience to enjoy.…