Getting the best ROI on a corporate gift is more about being impressive than being lavish. Making an impression on your clients doesn’t mean a private jet pool party in the Maldives. On a small business budget, being impressive simply means conveying your branding message in a way that generates a return on the investment. So, how is it done?

Redefine “Impressive” in your mind

When it comes to small business branding, being impressive is about conveying the right message about your brand, in a memorable, valuable way. If you’re in the business of growing other businesses, this may mean a “growth” themed gift.…