In today’s highly competitive global market, over 90 percent of business to business marketers are using content as a main strategy. They are also realizing the many benefits that are associated with using engaging, relevant and quality content.

In addition to getting a company’s brand noticed, they can also promote customer loyalty and increase their sales. Unfortunately, over 50 percent of businesses find that they are unable to produce the right content to engage their customer base and keep them interested. That’s why many are leaning toward outsourcing their content development.

While it may be good for their business, is it actually worth the cost?…