POSTS TAGGED : car dealership

CEO Interview: Aharon Horwitz of AutoLeadStar Discusses Digital Transformation Trends for Car Dealerships

Aharon Horwitz, CEO and Co-Founder of AutoLeadStar, spoke with SMBCEO about the ways in which car dealerships are transforming digitally and adapting to newer commerce trends.

Aharon Horwitz, CEO and Co-Founcer of AutoLeadStar

How are owners of local car dealerships different from owners of other independent businesses? What are the distinct challenges of digital transformation that these local car dealerships face differently from other sectors?

Great question. It always amazes me to think that car dealerships emerged as the successor to the prior modes of transportation: horses and carriage dealers and bicycle shops.

You’ve got this incredibly long tradition and history underpinning the ecosystem and it creates dynamics in the relationship between the original equipment manufacturer (OEM) brands and the local dealers that are really unique.…

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So You Want to Get Into the Used Car Business? 5 Tips for Pricing and Advertising

Starting a used car dealership is a great step for aspiring entrepreneurs in the United States. The business is booming and buying used has never been a better choice for many drivers. Even if you’ve got some experience in the industry, it’s important to know some tips for how to best price your cars, increase your inflow, and also what marketing strategy you can use to attract customers.

Used car dealer

Use an Auto Auction

Finding a good deal may sound self-explanatory and, for some people, it will be as simple as buying used vehicles off of their friends and family to get started.…

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5 Questions and Answers About Using Balloons At Your Car Lot

Whenever you drive past a car dealership, regardless of whether it’s a dealership that sells new cars or used ones, you’ll almost always see numerous colored balloons that are tied to the cars, financing signs, and sometimes even the building itself. But if every other dealership is using balloons, then why should yours too? Do balloons really have any effect? How long do they last? What are they made out of? What else can you use them for?

Colorful balloons on car lot

These are just a few of the questions that you may have regarding car lot balloons if you are considering owning your own dealership (or if you’re just curious).…

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