In order to keep profits flowing and to take advantage of expansion opportunities, a business owner or CEO needs to take a big leaping step into the Information Age.
A new era where everyone – rich, middle income, the less fortunate – all have access to way more choices than they did 10 years ago. More choices about how much they pay for a given product, choices about what sources they should trust to make buying decisions, and more access to see what other real people are saying about your product or service.
They don’t have to settle for something that’s just “so-so” or which “sort of” meets their needs because of the limited access to different markets like in the pre-Internet era.…
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