Setting up a business might seem easy for many, as you’ll only need funds and a good plan. However, to survive in the cutthroat world of commerce, you’ll need more than just these two.

photo credit: Fauxels / Pexels

Making sales every day is what will keep your business running, and this is where most companies struggle. While others have a marketable product, some lack the skills to sell it, or they just don’t know the best way to approach a customer. Will they rely on cold calling or do direct marketing?

In the business world, there are two types of salespeople: inside and outside.…