POSTS TAGGED : business revenue

4 Ways a Marketing Database Guarantees a Steady Stream of Revenue

Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!

Marketing database helps you to know your customer better

If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.

What a Marketing Database does for Your Company

1. CLTV

Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.

2. RFM

Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…

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Three Simple Ways to Supplement Your Income

Keeping a small enterprise afloat with a limited income is an unenviable challenge, yet it’s one faced by many businessmen and CEOs. The current commercial climate is highly competitive, and keeping the wheels turning whilst make a tidy profit is incredibly hard work.

An entrepreneur works on additional income for her business

This is why many entrepreneurs are beginning to look outside of the box, beyond traditional methods of increasing turnover. They’re turning to the many skills that their experiences have endowed them with, and putting them to good use in order to increase their incomes. If you’re one of their number and you’re looking for inspiration, here are three ideas that you might like to consider…

#1: Sell Your Products Online

Whilst almost every modern business will have an online presence, not all of them are utilising the internet to its full advantage.…

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