POSTS TAGGED : business premise

Small Business Accessibility 101

Did you know that 50 million Americans have a disability of some sort? This is 18% of the population. Many of these disabled persons are your very customers – or potential customers. The Americans with Disabilities Act (ADA) took effect in March 2011 and sets standards for disabled accessibility.

The ADA requires “reasonable accommodations” by law in both the private and public sector.

Many small businesses don’t know the actual definition of an employer under the ADA. The ADA defines an employer as someone who:

  • Employs 15 or more full-time employees every business day
  • Employs the above for 20 or more weeks per year
  • Engages in a commerce industry

If your business doesn’t meet this criterion, you won’t need to follow Title I of the law.…

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Key Marketing Points For Small Business Physical Locations

With all the emphasis on digital marketing these days, sometimes it’s easy to forget that there’s also marketing to be done at your home base’s physical location as well, in the event that you have one. Whether it’s a small office, a suite in a strip mall, or a building of its own, make sure to use the fact that it exists in real space to your advantage.

Office lobby design

A few ways of doing this will be to assess the basic condition of your building, consider the experience of entering the lobby, remember that the initial human connection has a huge impact on folks, make your environment as easy as possible to get to, and make the bridge between a good physical experience and a good online critique simple.…

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The Perfect Location: Choosing a Launch Pad for Your Startup

When it comes to launching a new business, the location you choose can potentially be critical to the success of your venture.

Business district

There are many different types of commercial real estate on the market and numerous different locations to choose from too. If you are a tech business for instance, you might decide on positioning yourself in an area that is renowned for startups of this kind, or it could be that you want to take advantage of some tax breaks to help the finances.

Motivated by profit

The bottom line is that your startup will have to be profitable or it is not going to turn into a growing and successful business, which is why the location you choose can be important.…

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