Having a successful exhibition is all about being organized and knowing the steps you should take. However, doing so isn’t as easy as it sounds because there’s a lot to consider. What do you need to do before the exhibit? Who will oversee the brochures and booklets printing? How are you going to bring people to your booth? Is training your staff really necessary?

These are just few questions that will occupy your mind, and if you don’t have a plan it’s easy to become conflicted and stressed, leading to overwhelm and poor decisions. Every single detail must be nailed down, and therefore a plan is highly recommended, to know what you should do before, during and after the exhibition.…