With netRivals you can monitor prices automatically as higher market share places companies at an aggressive competitive benefit. Companies with an excessive market share regularly obtain higher fees from suppliers, as their large order volumes increases their search for power.

In this respect, tools like netRivals help retailers in very competitive environments to have a more detailed view of what is going on in the market with their most direct and stronger competitors, either pure-players or omnichannel stores.

Understanding Market Share

To have a full grasp of market share, it is calculated by measuring the percentage of sales in the standard market.…