We have all heard about corporate social responsibility and we all know how important it is to give back to the community. In fact, there are various initiatives led by large companies such as HSBC, IBM and yes, even American Idol has joined the fray.
One might say that it’s all good for businesses who earn big money to lend a helping hand to the community but should small business owners be exempt from participating in this noble and worthy cause just because we aren’t in the same financial boat? Should social consciousness be calculated based on how much a company is earning per capita?…
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It seems like every week, I hear about another start-up with a bribery-based business model. Some genius decided that they can pay people to visit their web site, and that this would somehow evolve into loyalty. But sure enough, a few months later, they all vanish just as quickly as they appeared.
