POSTS TAGGED : business branding

Successful Branding for Your Healthcare Businesses

Creating meaningful branding for your business can be a daunting task. Fortunately, BrandHoot can help. Our healthcare branding service provides expert design and brand strategy support.

Healthcare business branding

We can guide your team in using the brand consistently throughout all touch points with your customers. Our branding consultants are available to answer your questions and help you develop a healthcare brand that’s meaningful to your customers.

Internal aspects of branding

There are several internal aspects to branding for businesses. First, it’s important to understand the demographics and mindset of your target customers. This includes understanding their beliefs and morals. You should also collect data and market research to determine their response to your product and services.…

Continue reading →

Why Every Business Needs a Website: Gain More Business And Beat The Competition

It’s a fact that 3.8 billion people use the internet every day. Every single day, you have a potential audience of 3.8 billion people. That’s an opportunity you don’t want to miss out on. Just look around and you’ll see the proof: everyone is on their phone. So, if they need anything, that’s the first place they turn.

Boiler bust? Google. Fancy a takeaway? Google. Sofa on its way out? Google.

Browsing on smartphone

The Yellow pages are dead — we’re living and operating business in the era of the almighty search engines.

Google Is King

So, when they’re searching for that new sofa, they’re bombarded with choice.…

Continue reading →

DIY Projects for Your Business

Whatever your business is, the more you individualize, customize, and personalize your output, the more competitive you’ll be in an industry that is otherwise mostly homogenous. Though some aspects of a business are better taken care of by consultants, contractors, and outside professionals, there are many DIY projects that you can accomplish just fine.

DIY business projects

You can potentially create your own physical signage, make your own website, do your own social media advertising, and even decorate with your own artwork. The more DIY projects you do, assuming you do them well, the more identifiable your brand will be, and that should translate to a better bottom line financially.…

Continue reading →

6 Branding Tips for 2018

The only way to truly be competitive in the modern marketplace is to continually adapt to the new demands and challenges consumers are placing on you and your competition. While it’s easy to be complacent, allowing your business to be contented with what it has currently is a recipe for complete doom and upheaval in the future – the not so distant future!

Branding 2018

Here’s 6 branding tips you should adapt and use leading into 2018 and beyond:

1. High end “real” video – likeable, shareable, emotive – must be at the forefront of branding

I’m not talking about product placement videos either.…

Continue reading →

Consistent Small Business Branding: How?

When a company is first starting out, they often go through various name changes and iterations before they settle on a consistent branding strategy. If the business is web-based, those various names and websites are still out there, floating around the internet, sometimes with followers left wondering what happened to the new company they were watching so closely or even ordering products from.

Coca-Cola brands

How does a business bring all those followers to one place, and make their branding consistent? Here are a few simple steps:

Choose a Single Website Name

Even if you have tried several different brand names and have websites for each, consolidating them into a single website with consistent brand message not only saves you time, but it produces a much larger pull from Google and other search engines.…

Continue reading →

How to Get Influential Bloggers Blogging About Your Brand

According to a Nielson survey from just over a year ago, 83% of all online consumers polled from 60 countries say they trust recommendations from their peers over those made by brands themselves. This presents a challenge for brands who have or plan to rely mostly on costly paid advertising methods to spread the word about their brands.

Content media

This reality is doubly true for established offline brands seeking to improve their web presence. However, it’s really only a problem for those who aren’t willing to pivot and find other, more niched-down branding sources. Namely, the most influential of online peers: ie.,…

Continue reading →

3 Things to Consider When Picking Brand Colors for Your Business

When starting or rebranding your business, you have a lot of decisions to make about a lot of different aspects of your company. One that may not seem like a big deal but that can actually have a very large impact on your commercial success is the color palette you choose to use with your branded materials.

Yellow Ferrari brand color

From products to logos and websites, the colors you choose to associate with your company are noted and considered by your customer base both consciously and subconsciously. For this reason, it’s crucial that you pick the right colors to brand your business by.…

Continue reading →

The Link Between Branding and Social Media

We’ve talked before about the use of promotional products in your branding efforts. Today we’re going to explore ways to improve your social media presence to better reflect your brand and engage your audience. Why? Because in 2016, if your company or idea isn’t represented on social media, you will have a much harder time finding success.

This isn’t just a tagline or one of those “buzz phrases.” It is the truth. According to Adweek.com, almost 30% of the time a person spends online is spent on social media sites. The average adult has 5.5 accounts across social media and is active on 2-3 of them.…

Continue reading →

What are the Top Marketing Managers Looking for in their Latest Branding Campaigns

Branding campaigns are a great way to increase brand awareness and develop or strengthen a brand image. Often these are the main aims of branding campaigns, as opposed to bringing in leads or increasing your conversion rate.

One of the most popular ways of enhancing a branding campaign is through promotional products, a proven method for improving brand awareness.

Incorporating merchandise into your campaign

Marketing managers are always looking for new and creative ways to improve when it comes to branding. Using promotional merchandise within your campaign can be an integral part of your strategy that may even become indispensable in time.…

Continue reading →

4 Tips for Building your Brand Using The Internet

There are millions of businesses online, so when you put your business on the internet you have tons of competition for attention. That’s why it is important to make sure that you are getting your name and business out there. There are many ways to do this, from blogging to social media.

Online branding

There are reasons that you need to utilize all of the outlets the internet offers, if you want to ensure that your business has success online. If you have a blog you can increase your sales and social media allows you to get on a closer level with your customers.…

Continue reading →