In celebration of the release of the new Bumblebee movie in China, JD.com, Paramount Pictures, and Hasbro have teamed up on content and e-commerce experiences to bring the beloved Transformer in the country.

The promotional initiative brings back a previously introduced JD-exclusive character called Red Knight, which was first released in 2017. The partnership has also resulted in the release of three mini shorts revolving around Red Knight. Apart from Jingdong, Paramount, and Hasbro, Chinese menswear brand HLA and Panasonic will also take part in the promotional release.

The Red Knight action figure, which was designed by Hasbro, can be bought on JD.com.…